About the Journal
The International Journal of Journalism and Mass Communication (IJJMC) is a peer-reviewed, interdisciplinary, biannual, open-access scholarly journal dedicated to advancing research and knowledge in the fields of journalism, mass communication, media studies, film, digital media, public relations, advertising, creator economy, and emerging communication technologies.
IJJMC provides an international platform for researchers, academicians, media professionals, policymakers, and practitioners to publish high-quality original research, review articles, theoretical papers, case studies, and book reviews that contribute to the evolving landscape of media and communication. The journal is committed to promoting rigorous academic inquiry, innovative methodologies, and interdisciplinary perspectives that address contemporary issues in both traditional and digital media environments.
With the rapid transformation of communication technologies, artificial intelligence, social media platforms, digital journalism, and the creator economy, IJJMC encourages research that explores emerging trends, ethical challenges, media governance, audience behavior, platform regulation, media literacy, and the impact of technological innovations on communication practices worldwide.
As an open-access journal, IJJMC ensures that all published articles are freely accessible to readers across the globe without subscription barriers, promoting the wider dissemination of knowledge and fostering international academic collaboration. Every manuscript undergoes a rigorous double-blind peer-review process to ensure originality, scholarly quality, methodological soundness, and ethical research standards.
Aim and Scope
Aim of the Journal
IJJMC aims to promote rigorous, innovative, and interdisciplinary research that advances understanding of communication processes, media institutions, technologies, audiences, policies, cultures, and social transformations.
The journal encourages scholarship that connects established theories and practices with emerging technological, political, economic, cultural, and social developments. It seeks to publish research that contributes not only to academic debates but also to professional practice, public policy, education, and wider society.
Scope of the Journal
IJJMC welcomes scholarly contributions in the following areas:
Journalism and News Media
- Journalism studies
- Digital, multimedia, mobile, and data journalism
- Investigative, broadcast, print, and development journalism
- Peace, conflict, war, and crisis journalism
- Environmental, health, and science communication
- Journalism ethics and professional practices
- News production, distribution, and consumption
- Newsroom cultures and journalistic labour
Mass Communication and Media Studies
- Mass communication theories
- Communication research
- Media effects and audience studies
- Media sociology and media psychology
- Media culture and popular culture
- Media representation and identity
- Political and international communication
- Development and intercultural communication
- Media, democracy, and social change
Digital and Emerging Media
- Social media and digital platforms
- Platform governance and digital cultures
- Online communities and user-generated content
- Influencer culture and the creator economy
- Digital storytelling
- Virtual, immersive, and interactive media
- Digital entrepreneurship and media innovation
- Emerging communication technologies
Artificial Intelligence and Media
- Artificial intelligence in journalism and communication
- Generative AI and content creation
- AI-assisted and automated journalism
- Algorithmic communication and news distribution
- Algorithmic bias and accountability
- AI ethics and media literacy
- Deepfakes and synthetic media
- Human–AI interaction
- AI-generated content and the future of journalism
Film, Television, and Visual Communication
- Film and television studies
- Cinema and society
- Film criticism
- Visual communication
- Documentary studies
- Streaming media and OTT platforms
- Web series and digital entertainment
- Screen culture and visual narratives
Public Relations and Advertising
- Public relations and strategic communication
- Corporate and crisis communication
- Advertising and digital advertising
- Brand communication
- Influencer marketing
- Political advertising
- Integrated marketing communication
- Public communication campaigns
Media Policy, Law, and Ethics
- Media law and communication policy
- Journalism ethics
- Digital media and platform regulation
- OTT regulation and media governance
- Freedom of expression
- Privacy and data protection
- Content moderation
- Self-regulation
- Intellectual property and media
Audiences, Society, and Media Literacy
- Audience research and media consumption
- Digital media behaviour
- Media and information literacy
- Misinformation and disinformation
- Political polarization and public opinion
- Media, democracy, and citizenship
- Representation, identity, and inclusion
- Media and social change
Emerging Areas of Research
IJJMC particularly encourages interdisciplinary research addressing the changing relationship between technology, media, communication, and society. Relevant emerging areas include:
- Artificial intelligence, journalism, and communication
- Generative AI and media production
- Social media platforms and society
- Creator economy and digital entrepreneurship
- Algorithmic news distribution
- Digital journalism transformation
- Platform governance and regulation
- OTT and streaming ecosystems
- Media sustainability and digital media economics
- Computational communication
- Automated and robotic journalism
- Synthetic media and deepfakes
- Media literacy in the digital age
- Emerging technologies and audience behaviour
- Ethics of AI-generated content
- The future of communication technologies
Manuscript Types and Interdisciplinary Approach
Types of Manuscripts
IJJMC invites the following types of scholarly contributions:
Original Research Articles
Empirical studies presenting original findings based on quantitative, qualitative, mixed-methods, or other rigorous research approaches.
Review Articles
Systematic, narrative, scoping, or critical reviews that synthesize existing scholarship and identify significant research gaps and future directions.
Theoretical and Conceptual Papers
Articles that develop, examine, extend, or critically evaluate theories, concepts, frameworks, or models relevant to journalism, media, and communication research.
Case Studies
Detailed investigations of media organizations, platforms, communication campaigns, technologies, policies, events, or professional practices.
Methodological Papers
Articles presenting innovative, interdisciplinary, or emerging methods for studying journalism, media, communication, audiences, and digital cultures.
Book Reviews
Critical assessments of recently published books that contribute to journalism, media, communication, film, digital media, or related fields.
Interdisciplinary Approach
Contemporary communication challenges increasingly extend beyond traditional disciplinary boundaries. IJJMC therefore welcomes research that brings together perspectives from journalism and mass communication, sociology, political science, law, cultural studies, psychology, economics, technology studies, information science, film studies, and related fields.
The journal values scholarship that offers new theoretical, methodological, empirical, or practical perspectives on contemporary communication phenomena.
Scholarly Quality, Ethics, and Access
Peer Review and Scholarly Quality
IJJMC is committed to maintaining high standards of academic integrity, research quality, and scholarly communication. Each manuscript undergoes an initial editorial assessment before being considered for the journal’s double-blind peer-review process, subject to the journal’s editorial policies.
Manuscripts are evaluated on the basis of:
- Originality and contribution to knowledge
- Relevance to the journal’s scope
- Theoretical and conceptual strength
- Methodological rigour
- Quality of analysis and interpretation
- Clarity and coherence of argument
- Appropriate engagement with scholarly literature
- Ethical conduct of research
- Quality of presentation and academic writing
Only manuscripts that meet the journal’s academic, ethical, and editorial requirements are considered for publication.
Ethics and Research Integrity
IJJMC supports responsible scholarly publishing and ethical research practices. Authors are expected to ensure that their submissions:
- Are original and have not been published elsewhere
- Are not simultaneously under consideration by another journal
- Properly acknowledge sources and provide accurate citations
- Report research findings honestly and transparently
- Follow applicable ethical requirements for research involving human participants
- Disclose relevant conflicts of interest
- Identify authorship contributions responsibly
- Avoid plagiarism, fabrication, falsification, and duplicate publication
- Follow the journal’s policy on the responsible use of artificial intelligence
Authors remain responsible for the accuracy, originality, ethical compliance, and scholarly integrity of their submissions.
Open Access Policy
IJJMC follows an open-access publishing model. Published articles are freely available to readers worldwide without subscription barriers, enabling researchers, educators, students, practitioners, policymakers, and the wider public to access and engage with scholarly work.
Through open-access publishing, the journal seeks to support:
- Wider dissemination of research
- International academic collaboration
- Greater accessibility to scholarly knowledge
- Knowledge exchange across institutions and countries
- Public engagement with journalism and communication research
Vision, Mission, and Publishing Information
Our Vision
To become a globally recognized platform for rigorous, innovative, interdisciplinary, and accessible scholarship in journalism, mass communication, media studies, and emerging communication technologies.
Our Mission
IJJMC seeks to:
- Promote high-quality research in journalism and mass communication
- Encourage interdisciplinary and innovative approaches to media research
- Provide an international platform for researchers and practitioners
- Support emerging scholarship on artificial intelligence, digital media, social media, and the creator economy
- Encourage critical research on media ethics, governance, regulation, and freedom of expression
- Facilitate global knowledge exchange through open-access publishing
- Maintain rigorous peer-review and research-integrity standards
- Contribute evidence-based insights to academic, professional, policy, and public discussions
Global and International Perspective
Although media and communication practices are shaped by local contexts, contemporary media systems operate within increasingly interconnected global environments.
IJJMC welcomes submissions from India and other parts of the world, including comparative, cross-cultural, regional, and international studies. The journal particularly encourages research examining technological transformation, media globalization, digital platforms, changing audience practices, regulation, and emerging communication technologies across different societies.
Publication Frequency
IJJMC is published twice a year, with two issues released annually. Each manuscript is subject to the journal’s editorial assessment and peer-review procedures before publication.
Who Can Submit?
IJJMC welcomes submissions from:
- University and college faculty
- Researchers and research scholars
- Doctoral and postgraduate students
- Media and communication professionals
- Communication practitioners
- Policymakers
- Independent scholars
- Interdisciplinary researchers
Authors from diverse geographical, institutional, and disciplinary backgrounds are encouraged to contribute.
Join the IJJMC Scholarly Community
IJJMC welcomes researchers and scholars engaged in journalism, mass communication, media studies, digital communication, film, public relations, advertising, and emerging media research.
Prospective authors are encouraged to review the journal’s current call for papers, submission guidelines, editorial policies, publication ethics, and copyright information before submitting a manuscript.
